Learn to cheer yourself up! Adults are willing to pay for such toys.

In recent years, the toy industry has undergone a profound transformation-evolving from traditional children's entertainment tools into vehicles for adult emotional expression and social interaction. Brands like POP MART, McDonald's and Aojie have launched food-themed toy series, turning playthings into "social currency" and "emotional essentials" through innovative design, contextual marketing and emotional resonance. This trend reflects consumers' growing demand for emotional value, social sharing and personalized experiences, offering businesses fresh insights for product development and brand-building.

Original article: https://www.china-toy-expo.com/en/press/details/427934366961664/